Submitted by Ersan Zengin

Business Aspects of Bluewater Development

I would like to write about the most exciting retail and biggest shopping centre in the UK. I have done research in *** computer about Bluewater, which is Europe's most innovative retail and leisure destination centre {1} . I have found out {2} centre architecturally interesting and construction achievement *** *** of mammoth proportions. I am going to use step analysis for introducing Bluewater. Step analysis can be divided into two basic factors groups {3} . First external factors which is formed by social, technical, political, economical . Second internal factors which means how was centre financed, what were the aims and construction methods.

Bluewater, the newest of Europe's shopping centre, is considered the most attractive in the UK. Located between Dorfort and Gravesend in the north-west of Kent. Bluewater, the largest shopping centre in the UK (154,000sq), is seen as attractive because it is being one of the last of its kind. The biggest shopping centre opened their doors on Tuesday march 16 but no opening ceremony was planned. Designed by Texan architect Eric Kuhne. And there are not many like this centre anywhere. It has 320 shops, 40 restaurant, cafes and bars, a fishing lake, a winter garden. Bluewater was built by Australian company Lend Lease.

Bluewater aims to offer visitors a complete day out in a safe, pleasant and high quality environment. It is a shopping centre for people who hate shopping and for people who can do nothing else. The Suzy Lamplugh Trust has been consulted on security issues. Fresh air is brought in through rotating aluminium vents on roofs using a design based on oasthouses . There will be an on-site police station with six officers on duty. The centre is surrounded by attractive parkland, which includes seven lakes, amillion trees and shrubs. Visitors can walk in the ground, cycle around the park, go fishing, boating and picnicking in the ground . Bluewater is leisure and entertainment experience with a variety of retail . Also Bluewater is destination place {4} of people. "You could shop here for five years and still be noticing little touch as you have not seen before" {5} said Heather Leth –bridge from Heaxable.

Bluewater is the most innovative retail and regards as an architectural *** . E. R.Kuhne and associates involved design practices in the projects. Bluewater centre has been constructed like triangle and has been produced three shopping malls each corners of the triangle. Also each corners design in different way . The most complex mall design has a series of 11-domed vault . Because of scale and three dimensionalgeometry , construction of this mall was demanding in the extreme. Roofs of malls covered with a shimmering expanse of aluminium. Design team had a difficulty while construction these roofs because of aluminium roofs, glazed sections, tapered sheets and areas, which are both ,*** curved and tapered to exactly dimensions.

Developed by Lend Lease and Financial services organisation based in Sydney, Australia. Bluewater is expected to attract thirty million visitors a year. Nearly 20% of Britain's population (10 million people) is expected to shop at Bluewater, spending £5,5 million. Nearly ten million people live within an hour's drive of site . Bluewater is become its destination. On the other hand, {6} Bluewater's own study of the first months of opening finds that shoppers stay on average for just over three hours and that more than 20 percent of visitors had abandoned the West End in favour of the centre. More than 10 percent of shoppers in the survey lived more than an hour away, while nearly half of those inter-viewed had already visited two or three times since the opening. Most popular items were designer clothes, household goods and electrical items.

Because of depths of massive chalk pit has emerged the dramatic form of the £350 million Bluewater centre. There are investors of Bluewater centre: Lend Lease Global Investment Plc., Prudential Assurance Co Ltd., Lloyds Leasing Ltd., Royal Bank Leasing Ltd., Barclays Mercantile Business Finance Ltd.

Is there life after Bluewater, not just for Lakeside {7} but for the vulnerable town centres in its immediate catchment area? Lakeside mangers appears unfazed by Bluewater's arrival and insist the customer will decide. In addition, Lakeside's marketing manager thought that "One is new and one is established – the customer will decide*** {8} . On the other hand, {9} 15 percent of Lakeside's customer come from Kent. Lakeside would suffer because of this customer percentages *** . While *** shopkeeper's *** in local town admit the Bluewater effect has hit them hard. Lakeside had not been unduly affected. Although Blue water lies only 10 minutes away on the other {10} of Dortford *** tunnel. Moreover, Retailers , who have {11} stores in Bluewater, have outperformed of their expectations. However, the council has invested £5 million on the city centre, upgrading the car parks, improving lightning {12} , paving, and street furniture. There is a high level of confidence and new shops are moving in.

A huge investment has been made in creating and improving public transport links and *** free parking facilities are available for 13000 cars. Bluewater is about 5 kilometres outside the boundary of Greater London and 35 kilometres from the centre of London. Bluewater is close to the main road from London to Dover (A2) and London orbital motorway (M25). Transport links has been developed with local transport companies.

Work started on the site in the spring of 1996 to transform what was a disused chalk quarry of 240 acres. Some 5000 people were employed directly and indirectly in the centre. During the construction period the side employed around 1000 people, rising to 3000 at its peak. Bluewater, with its 154000 sq. metres of space, is launched in the spring of 1999, after 3*** years construction period. Bluewater has been constructed like a triangle. At each corner of the unique triangular plan of Bluewater sits three department stores *** *** : John Lewis, Mark&Spencer and House of Fraser. These three anchors are connected to the shopping malls by forecounts-ground rooms for the retailers, shoppers and visitors. Furthermore, villages, which are , spill the shopping environment out into the landscape. There are three villages: the east village is the Winter Garden, the Botanical Garden Dining Room, Children's Creche and outdoor play area developed around the convenience of the family . The west village is the Steeplechase Square with its café society and exquisite food, entertainment, retail and hospitality. The south village is the Samples, centre of all the media, information, education entertainment and visual spectacles.

     In conclusion, Although Bluewater is like something from another planet, it will lose its attraction after first visiting by people *** . The number of visitors to Bluewater will be affected by new shopping centre in the future. This project does not suitable for Turkey since it is very expensive to construct such a big shopping centre*** Moreover, the expectation of the number of visitors from the world cannot be more than its catchment area visitors {13} for Turkey. {14}

Dear Ersan,

You have used the materials I found for you fairly well. Your personal input however, seems to be limited to the unsupported comments at the end.

What I suggest you do is the following:

1. a table of content with a list of the main parts, numbered and structured and page references
2. an introduction which includes also more details of how you have researched this topic, why you are researching it and how you structured and did your work. We call this methodology.
3. some references in your text on which web-sites you lifted which parts of text from, particularly when you are not using your own words, would be highly desireable.
4. A bibliography listing the names of websites used in alphabetical order plus their web addresses is also a must

Consider all the comments and improve your language for each and every of the blue annotations above. This is essential.

Best wishes

Norbert

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

ARTICLE - you have made a mistake with the use of the article ( ie a, an, the or zero) with a noun or noun phrase. First check that you know whether the noun is countable or uncountable, and singular or plural

Error type:

MARKER/CONNECTIVE - you may have used the wrong one, or not used one where it is needed, or used one incorrectly

Error type:

MARKER/CONNECTIVE - you may have used the wrong one, or not used one where it is needed, or used one incorrectly

Error type:

MARKER/CONNECTIVE - you may have used the wrong one, or not used one where it is needed, or used one incorrectly

Error type:

MARKER/CONNECTIVE - you may have used the wrong one, or not used one where it is needed, or used one incorrectly

Error type:

MARKER/CONNECTIVE - you may have used the wrong one, or not used one where it is needed, or used one incorrectly

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

UNCLEAR - the reader does not understand what you are trying to say here

Error type:

NOT THE BEST CHOICE - your meaning is clear but this is not a good way, or not the best way, to express it. This may relate to one word, or a phrase or a whole sentence. You may need to change the syntax or the vocabulary or both.

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PHRASE CONSTRUCTION - you have used the wrong construction after the verb/noun/adjective/adverb; for example, you might have used 'to' instead of 'that', or an '-ing' form instead of 'to' etc

Error type:

PREPOSITION - you have used the wrong preposition, or the preposition is missing, or you don't need a preposition

Error type:

PREPOSITION - you have used the wrong preposition, or the preposition is missing, or you don't need a preposition

Error type:

PREPOSITION - you have used the wrong preposition, or the preposition is missing, or you don't need a preposition

Error type:

PREPOSITION - you have used the wrong preposition, or the preposition is missing, or you don't need a preposition

Error type:

PREPOSITION - you have used the wrong preposition, or the preposition is missing, or you don't need a preposition

Error type:

PUNCTUATION - punctuation mistake. For example, you may have used a comma when it is not necessary, or a capital letter is required.

Error type:

PUNCTUATION - punctuation mistake. For example, you may have used a comma when it is not necessary, or a capital letter is required.

Error type:

PUNCTUATION - punctuation mistake. For example, you may have used a comma when it is not necessary, or a capital letter is required.

Error type:

PUNCTUATION - punctuation mistake. For example, you may have used a comma when it is not necessary, or a capital letter is required.

Error type:

PUNCTUATION - punctuation mistake. For example, you may have used a comma when it is not necessary, or a capital letter is required.

Error type:

PUNCTUATION - punctuation mistake. For example, you may have used a comma when it is not necessary, or a capital letter is required.

Error type:

RELATIVE PRONOUN - you have used the wrong relative pronoun form (who, which, that, where, whose, preposition + who/which, zero relative); or you have used it incorrectly; or a relative pronoun is needed.

Error type:

RELATIVE PRONOUN - you have used the wrong relative pronoun form (who, which, that, where, whose, preposition + who/which, zero relative); or you have used it incorrectly; or a relative pronoun is needed.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE ERROR: INCOMPLETE SENTENCE - there is no main verb. Check whether you have used the wrong kind of logical marker at the beginning of your 'sentence'.

Error type:

SENTENCE TOO LONG - your sentence needs to be made into several shorter ones.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

NUMBER OF NOUN - you have put a word in the singular when it should be plural, or vice versa. Or perhaps the noun is countable and you thought it was uncountable, or vice versa. Check that you have used the right article, as well.

Error type:

SPELLING - the word is wrongly spelled.

Error type:

SPELLING - the word is wrongly spelled.

Error type:

SPELLING - the word is wrongly spelled.

Error type:

SPELLING - the word is wrongly spelled.

Error type:

VERB TENSE - you have put the verb in the wrong tense eg present instead of future, or continuous instead of simple.

Error type:

VERB TENSE - you have put the verb in the wrong tense eg present instead of future, or continuous instead of simple.

Error type:

VERB FORM - you have used the wrong form of the verb. For example, singular instead of plural, infinitive instead of -ing, wrong auxiliary, passive instead of active or vice versa, etc.

Error type:

VERB FORM - you have used the wrong form of the verb. For example, singular instead of plural, infinitive instead of -ing, wrong auxiliary, passive instead of active or vice versa, etc.

Error type:

VERB FORM - you have used the wrong form of the verb. For example, singular instead of plural, infinitive instead of -ing, wrong auxiliary, passive instead of active or vice versa, etc.

Error type:

VERB FORM - you have used the wrong form of the verb. For example, singular instead of plural, infinitive instead of -ing, wrong auxiliary, passive instead of active or vice versa, etc.

Error type:

VERB FORM - you have used the wrong form of the verb. For example, singular instead of plural, infinitive instead of -ing, wrong auxiliary, passive instead of active or vice versa, etc.

Error type:

VERB FORM - you have used the wrong form of the verb. For example, singular instead of plural, infinitive instead of -ing, wrong auxiliary, passive instead of active or vice versa, etc.

Error type:

VOCABULARY MISTAKE - you have used the wrong word. Check in the dictionary.

Error type:

VOCABULARY MISTAKE - you have used the wrong word. Check in the dictionary.

Error type:

VOCABULARY MISTAKE - you have used the wrong word. Check in the dictionary.

Error type:

VOCABULARY MISTAKE - you have used the wrong word. Check in the dictionary.

Error type:

WORD FORM - you used a word in the wrong form. For example, you have used the adjective form when you should have used the noun form, or adverb instead of adjective etc.

Error type:

WORD FORM - you used a word in the wrong form. For example, you have used the adjective form when you should have used the noun form, or adverb instead of adjective etc.

Error type:

WORD FORM - you used a word in the wrong form. For example, you have used the adjective form when you should have used the noun form, or adverb instead of adjective etc.

Error type:

WORD ORDER - you have written a group of words in the wrong order. Re-arrange.

Error type:

WORD ORDER - you have written a group of words in the wrong order. Re-arrange.

Error type:

WORD ORDER - you have written a group of words in the wrong order. Re-arrange.

Error type:

CAPITALISATION PROBLEM - you have mixed up lower and upper case spelling.

Error type:

SPACE PROBLEM - you have put a space where there should not be any, or a space is missing.

Error type:

SPACE PROBLEM - you have put a space where there should not be any, or a space is missing.

Error type:

SPACE PROBLEM - you have put a space where there should not be any, or a space is missing.

Comment:

it's either a destination or a centre, but not both at the same time

Comment:

Comment:

That's not what a STEP analysis is typically broken down into.

Comment:

two nouns like this don't go together

Comment:

check your quotation

Comment:

what's the contrast?

Comment:

explain what Lakeside is!

Comment:

Where does your quotation end?

Comment:

what's the contrast

Comment:

other side?

Comment:

defining or non-defining relative clause?

Comment:

what about the thunder? is this louder now?

Comment:

how does all this fit together.

Comment:

where's your evidence? why should you say that?